Online casino players know that the different styles of their games characterize different slot studios. A NetEnt slot will usually be markedly different from an IGT slot, and Microgaming will differ from those two providers. Each has its style, which players can often instantly recognize.
Blueprint Gaming started to gain a lot of attention in the late 2010s. Its gaming style specialized in two areas – slots based on popular intellectual property – the Ted movie, Rick & Morty, The Flintstones – and slots stuffed full of special features and bonuses. Often, it would combine the two.
As of 2025, Blueprint has become one of the world’s top slots providers. Its games are found on major online casino platforms like DraftKings Casino, and many Blueprint games have become popular offline at land-based casinos. But how has the developer evolved in recent years? Does it still pack the bonus features?
Blueprint’s popularity soared in the 2010s
First, it’s essential to frame the context of how and why Blueprint became popular. Suppose we take one of its iconic games, Ted, which was based on the Seth MacFarlane movie of the same name. Ted has officially licensed IP, using footage and audio from the film. The Ted character sits by the reels, acting as you play.
While Blueprint didn’t invent the idea of branded slots, its use of a central character like Ted was arguably more integrated than other branded slot games. Yet, the eye-catching aspect of the game was the volume of special features. The game offered five main bonus features, such as the Big Money Bonus, Ted Free Spins, and 6 Reel Modifiers (effectively Mini Bonuses). Most slots have one or two bonus features, so Ted effectively having eleven was an incredible flex from Blueprint.
Arguably, Blueprint understood there was a growth in iGaming culture across social media. It also introduced aspects like hidden features in its games. For example, in its Goonies slot game, the fabled Red Key was an extra-special and rare Reel Modifier that would deliver a big win. This became a talking point on casino streaming platforms – you can even find videos showing casino streamers ‘hunting’ for the Red Key. You can’t buy that kind of marketing.
Blueprint’s new games have a jackpot focus.
Today, Blueprint releases games based on its previously popular titles like The Goonies and Fishing Frenzy. Yet, it’s important to note that it has evolved in its style. Many Blueprint games are centered on Jackpots, either proprietary jackpots found within the game or tied in with broader Jackpot King/Jackpot Royale networks. The latter offers progressive jackpots linked across numerous games and casinos, with huge top-level prizes potentially worth millions of dollars.
The changes in Blueprint’s style have been well received. However, some commentary on casino forums suggests that its departure from its previous style is a mistake, yet this is only from a handful of players. Moreover, it’s not as if the Blueprint games we mentioned have suddenly been removed from casinos – you can still play those slots like Ted and Rick & Morty: Wubba Lubba Dub Dub at online casinos. They retain their popularity and sit proudly beside Blueprint’s new range of games.
Overall, you could argue that Blueprint still makes the most entertaining online slots – the kind of games you could play in demo mode and still enjoy. Everyone will have their taste in slots and casino games, but if you lack special features and, more recently, jackpot hunting, Blueprint is hard to beat.
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